​CD AD: Jules Evenson | CD CW: Mike Rovner | ECD: Tracy Brennan | PROD: Walt Mitze | AGENCY: Agency212​ | PRODUCTION: COLLECTIVE | DIR: David McNamara | EDIT: Company X

Of course, there is more to the Cavit collection than just their famous pinot grigio, so in this spot we try to entice the American public to try some of the other varietals. The result is a flavorful visual and audio feast of the tasting notes. (Editors cut)

WINE CONNOISSEURS HAVE BEEN TURNING THEIR NOSES UP AT CAVIT WINE SINCE IT FIRST BURST ON THE SCENE IN THE 1970s. HOWEVER, AMERICA HAS SPOKEN: CAVIT IS THE NUMBER ONE ITALIAN WINE IN THE U.S.