Social content was then made from the UGC. Artwork was created by all ages.

Social campaign included static images, video, influencers, inviting everyone to draw their #TrueSelfie

Crayola created 24 specially formulated crayons that reflect all global skin tones. For the launch, we invited everyone to draw their #TrueSelfie. It was an honor to be a part of something so beautiful and meaningful.

This campaign won over 15 industry awards, resulted in 8X the projected sales, and earned 2.7 billion impressions.

G​CD AD: Jules Evenson | GCD CW: Michael Greenberg | ECD: Craig Cimmino | PROD: Lauren Lampasi | AGENCY: mcgarrybowen​ | PRODUCTION: Subvoyant

EVERY CHILD SHOULD HAVE THE POWER TO COLOR THEMSELVES INTO THE WORLD.