​CD AD: Jules Evenson | CD CW: Mike Rovner | ECD: Tracy Brennan | AGENCY: Agency212

​CD AD: Jules Evenson | CD CW: Mike Rovner | ECD: Tracy Brennan | PROD: Ed Kleban | AGENCY: Agency212​ | PRODUCTION: COMPANY X  | DIR: Barney Miller | EDIT: Barney Miller

Our print and signage consisted of grainy mugshots of our puppet cast and our tagline “puppets behaving badly.”

HENSON ALTERNATIVE IS THE JIM HENSON COMPANY'S LABEL FOR CONTENT CREATED SPECIFICALLY AND EXCLUSIVELY FOR ADULT AUDIENCES.

A live interactive show featuring skilled Henson puppeteers and hilarious improv. The challenge was to convey that this was from the talent that brought us the Muppets (but don’t say “Muppets” because the Walt Disney Company owns the rights), and that it was for adults-only but different than Avenue Q which had been running successfully for years and had a huge advertising budget. Simple.

​Our launch spot features Bobby and Samson pitching the show to a prospective investor.