The challenge was to change perception from old and unrelatable to fun and relevant (as Shakespeare is the foundation of the modern play then Gilbert & Sullivan is certainly the foundation for modern musical theater). The print challenge was to work within the confines of existing photography.

As an annual event, we decided to create a system that could be applied to any G&S show in the future.

​CD AD: Jules Evenson | CD CW: Mike Rovner | ECD: Tracy Brennan | AGENCY: Agency212

In our tv spot, the characters from Gilbert & Sullivan comic operettas prove why they're still on top 100 years later.

​CD AD: Jules Evenson | CD CW: Mike Rovner | ECD: Tracy Brennan | PROD: Ed Kleban | AGENCY: Agency212​ | PRODUCTION: COMPANY X  | DIR: Barney Miller | EDIT: Barney Miller

THINK YOU DON'T KNOW GILBERT & SULLIVAN? WELL, YOU MAY BE SURPRISED TO SEE HOW PERVASIVE THE MUSIC IS IN MODERN DAY. YOU MAY ALSO BE SURPRISED TO FIND THAT ITS ACTUALLY QUITE FUN. 

We shot at the Old Town Bar. Serving thirsty customers since 1892. It has miraculously remained almost completely original from the mahogany bar, tin ceiling and working dumbwaiters.