In this campaign, we wanted to show their incredible feats of engineering throughout history without feeling antiquated.
CD AD: Jules Evenson | CD CW: Michael Parrott | GCD: Craig Cimmino | PROD: Dan Fried | AGENCY: mcgarrybowen | ANIMATION: LOGAN | DIR: Alan Bibby | VO: Morgan Spector
We took our inspiration from luxury automotive photography to highlight the form of the aircraft designs.
CD AD: Jules Evenson | CD CW: Michael Parrott | GCD: Craig Cimmino | PROD: Xiaomi Qu | AGENCY: mcgarrybowen | ANIMATION: YU+CO | DIR: Garson Yu | LEAD DESIGNER: Mert Kizilay
CD AD: Jules Evenson | CD CW: Michael Parrott | GCD: Craig Cimmino | AGENCY: mcgarrybowen | ILLUSTRATIONS: YU+CO
HOW DO YOU ADVERTISE AN AIRCRAFT THAT DOESN'T EXIST AND HOW DO YOU SHOW THAT YOU SHOULD BE THE ONE TO BUILD IT? YOU REMIND EVERYONE THAT YOU'RE THE OG OF INNOVATIVE AND ENDURING ICONS.
In this spot we visually express the importance of microelectronics in every industry and ultimately our way of life. And, of course, that Northrop Grumman is leading the way in microelectronics innovation. Cuz nobody wants cell phones as big as bricks.